Performance Obsessed.

We grew up on a mountain bike... and it grew us. We saw endless possibilities, and we delighted as the sport evolved and found its path. Today we are engineers, product developers, and industry professionals. Now it's our turn to push the possibilities and the capabilities of the mountain bike. From full-suspension trail bikes, to all-mountain and enduro bikes, and high-performing eMTB electric bikes, we do not take this responsibility lightly. We will continue to obsessively chase performance enhancements, use cutting edge technology, and always deliver a package that is aesthetically peerless.