Starting a New Bike Company.
Before Jeff Soncrant founded Eminent, a San Diego-based mountain bike company, he spent his time further north in Santa Cruz,...
Eminent Cycles’ latest carbon-framed 29er is the second trail bike from the Southern California brand. It’s called the Onset, and...
Just a few years ago, it seemed 29er popularity was fading in favor of 27.5 and 27.5+ bikes, but 2019...
Lots of bikes roll through the halls at Vital, but very few elicit such a stop-you-in-your-tracks reaction as Eminent. The...
The more the merrier. It’s why late 80s through mid-90s were such a special time in mountain biking. There were...
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