The more the merrier. It’s why late 80s through mid-90s were such a special time in mountain biking. There were no designer linkages and no carbon fiber. If you could weld and miter, you could make a bike. A bike that just might have the right kind of attitude to grab a foothold. Brands like Ibis and Yeti who did exactly that would have had a much harder time launching in today’s environment. The barrier to entry is higher, and the audience is more demanding.