Our VP of Sales, Anthony Mikrut, sat down with Traction Coffee's founder, Mike Murfitt for a Scared of Normal episode. During the podcast they talk about Eminent Cycles mountain bikes and our collaboration with Traction Coffee on Building Grounds, a special blend of coffee by Traction Coffee Roasters where the proceeds benefit trail organizations and mountain bike trails.
An In-Depth Look at the Innovation and Collaboration with Eminent Cycles // 𝙎𝘾𝘼𝙍𝙀𝘿 𝙊𝙁 𝙉𝙊𝙍𝙈𝘼𝙇
In this episode, we discover what sets them apart from the competition, explore their unique approach to product design, and learn how they came up with the idea for a collaboration coffee that benefits trail organizations nationwide.
Check it out on:
Learn more about Traction or purchase coffee: https://traction.coffee
Instagram: Mike Murfitt: https://instagram.com/mikemurfitt/
Anthony Mikrut: https://www.instagram.com/anthonymikrut/
Eminent Cycles: https://www.instagram.com/eminentcycles/
Organizations we are supporting this round:
Colorado Mountain Bike Association
Evergreen Mountain Bike Alliance
San Diego Mountain Bike Association
New England Mountain Bike Association
Overland Mountain Bike Association
If you would like to get your organization added to our next round, please email email@example.com.