Scared of Normal Podcast by Traction Coffee Roasters // An In-Depth Look at the Innovation and Collaboration with Eminent Cycles

Eminent Team
14 Feb , 2023

Our VP of Sales, Anthony Mikrut, sat down with Traction Coffee's founder, Mike Murfitt for a Scared of Normal episode. ย During the podcast they talk about Eminent Cycles mountain bikes and our collaboration with Traction Coffee on Building Grounds, a special blend of coffee by Traction Coffee Roasters where the proceeds benefit trail organizations and mountain bike trails.

In this episode, we discover what sets them apart from the competition, explore their unique approach to product design, and learn how they came up with the idea for a collaboration coffee that benefits trail organizations nationwide.

Check it outย on:

Learn more about Traction or purchase coffee:

Instagram: Mike Murfitt:

Anthony Mikrut:

Eminent Cycles:


Organizations we are supporting this round:

Colorado Mountain Bike Association

Evergreen Mountain Bike Alliance

Gateway Off-Road Cyclists

San Diego Mountain Bike Association

New England Mountain Bike Association

Overland Mountain Bike Association

If you would like to get your organization added to our next round, please email

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