We're super hyped for this one and it's not cause of the caffeine...
Traction Coffee Roasters based in Longmount, CO is an amazing group of people, who make MTB jet fuel. Their roasts are top notch and they've done numerous industry and cultural collabs such as Ride or Die and Demolition BMX. Anthony, our head of sales connected with Mike and the two of them came up with a pretty sweet little idea...
Eminent is co-branding on a custom blend by Traction. Here's where it gets real cool. We reached out four local trail advocacy groups that are near and dear to us and asked them if they'd like to get proceeds from the sale of each bag for their trail initiatives... Who could argue with that? Literally turn your used coffee grounds into new trail!
For the coffee; Traction is using a medium roasted blend of beans that has tasting notes of Chocolate, Caramel, & Cola. For each bag sold they donate $5 to the purchaser's choice of organization. Head here to order and pick from the following organizations:
SDMBA San Diego
(Want to see your local chapter on here. Tell them to drop us a line at info@eminentcycles !)
...And let's face it, at the rate this sport is growing we need a lot more trail, FAST. In our prior newsletter we talked about this a bit and the cool thing is that progress is definitely speeding up. We hit up one of our most passionate ambassadors, Justin Rausch, AKA @One_Mtb to talk about the effect the boom in the sport is fast(er) tracking progress in his local zone. Read about it here.